Guinness
We recently lost our beautiful black Labrador, Guinness, under tragic circumstances. She was the heartbeat of our family and a constant source of joy, connection, and inspiration. Guinness reminded us every day why helping animals matters. In her memory, we have pledged to grow 18 Clues so that we can help support and protect as many animals as possible. This will be her legacy.
About Us
18 Clues is a family initiative inspired by a love of exploration, discovery and learning about the world around us. Through our quirky, clue-led Challenges, we encourage people to look more closely, uncover hidden stories and enjoy the satisfaction of solving puzzles along the way.
Giving something back is also important to us. That's why 18 Clues proudly supports selected animal welfare and environmental charities through quarterly donations funded from our profits and company resources.
Alongside our Challenges, we run a prize competition that allows participants who successfully complete a Challenge and submit the correct solution to enter for the chance to win a prize.
If you haven't already, we'd love you to join the 18 Clues family by buying a Challenge and giving it a go.
Meet the Team
Sandi McDonell Batchelor
General Management, Challenges, Charities
A ‘kiwi’ Politics and Anthropology Masters graduate, Sandi worked in hospitality, PR, and publishing in the UK before returning to New Zealand, where she worked as Marketing Director for a diverse group of companies. It was there that she began creating elaborate clue-led team-building events for staff across the group; events that became highly anticipated fixtures in the corporate calendar.
In 2002, Sandi moved to the UK with her husband Nick and the following year their daughter Georgia was born. Whilst working on a series of PR and event management projects, Sandi became involved in trail-writing. She then started her own business, Trails of Discovery, specialising in Corporate and Bespoke events. In 2025, Sandi dreamt up the concept of 18 Clues, which launched in late 2025.
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Georgia Batchelor
SMM, Test Management, Charities
Georgia is currently at Oxford University pursuing an MSc in Nature, Society and Environmental Governance. Prior to that she completed an interdisciplinary Arts and Science (BASc) degree at University College London (UCL), which included an exchange year broadening her horizons at McGill University in Montreal, Canada.
Georgia's was involved with 18 Clues from its inception, and intends continuing her involvement on a part-time basis whilst her studies continue.
Georgia holds a deep respect for the natural world, and a keen interest in how it affects, and is affected by, humankind. Her key interests include animal welfare, the environment, compassionate conservation, sustainability, and introducing inspirational, real-life stories through journalistic writing and other artistic pursuits.
Nick Batchelor
Marketing, Promotions, Legal
Nick has a track record of excellence spanning some 40 years in executive level roles within the hospitality, mass media promotions, and telecommunications industries. Previous roles have seen him responsible for operations in New Zealand, Australia, the UK, Africa, the Middle East and Russia CIS, where he consistently achieved outstanding results on operational improvements and bottom-line performance. He currently works as a Consultant for Sandhata Technologies.
Nick’s involvement with 18 Clues has enabled him to return to doing what he enjoys the most; business development, and bringing different organisations together to create effective promotions that benefit all parties. Should you wish to discuss any ideas that may be mutually beneficial to both your organisation and 18 Clues, please do get in touch.